And believe, he does.
"I need one more big bite to finish this thing off tomorrow, and I know I can do it," he said Saturday (April 16) after weighing 14 pounds and 9 ounces for a lead of more than 4 pounds over runner-up David Walker, who had 53-6.
The field cuts to the top 12 for tomorrow's finale.
Rocky Mount's Dustin Wilks ended the event in 36th with 39-08, and Pat Golden of High Point turned in a 45th-place finish with 36-04.
Complete standings can be found at Bassmaster.com.
Rojas won a Bassmaster tournament on Toledo Bend in 2001, but it wasn't a Bassmaster Elite Series victory, and that's what Rojas wants now. It would be his fourth win, and second since 2008.
He claims not to be thinking about the instant qualification for the 2012 Bassmaster Classic, and not even about the $100,000 he'd get for a win.
"Right now, I'm just fishing for the win," he said. "I'm in position; I'm just going to go for it. I've been fishing relaxed the last three days - it's been really weird. Whatever happens, happens. I know I'm doing the best I can do, and I know I'm fishing for the right fish to win with."
Rojas said his third day of competition didn't go quite as planned - he wanted one more bass to widen the margin - but it was close. Like Friday, Saturday started slowly for him, with the bite picking up about 11 a.m. He continued to target spawning fish, moving to new areas each day. He has plenty more fish to go to and wrap it up, he said.
"I saw 20 pounds of bass today, just swimming around," he said.
Four pounds back, Walker is still in range to catch Rojas. On Toledo Bend, 4 pounds is one decent fish. Besides, Walker has already discovered where one break can get you: On Day Two, thanks to a 24-pound bag, he moved from a dismal 53rd place into fourth.
"It was a grind today," he said. "I tried to not let the demons tell me, 'You need to go do this, you need to go do that.' I knew I was doing the right thing to catch the bigger fish, and I stuck with it."
The "right thing" was flipping, his strength.
"With the wind laid down, I could do it, make better casts. All it takes is one cast - Ish Monroe proved that yesterday (with his 10-15)."
Gerald Swindle improved two places Saturday, from fifth to third with 52-0. He said he stuck with what he did the first two days - throwing a square-lipped crankbait, jerkbait, ChatterBait, and covering a lot of water.
Wind is his friend. He's been picking out windblown points. More specifically, he's hitting the section of the point that has the most wind on it.
"A couple of my primary spots, guys are finally figuring out where they are, but there's nothing I can do about that so I'm having to dig for new water."
He picked up the pattern and transferred it to new water. "You get the right pattern, you can catch them," he said.
If the wind quits Sunday, he'll try bedding fish, he said.
"The water temperature dropped about 4 degrees today, the moon's full, and that makes for a prime time for a few more fish to move back up," Swindle added. "It's a guessing game, but if you got the kahunas to roll the dice, you could land on glory."
Aaron Martens wrapped up Saturday with the flu, sore muscles and fourth place with 51-10. In fifth was Chris Lane with 51-6.
Only the top 12 will compete Sunday for the trophy. Ish Monroe was last man in at No. 12, thanks to his Friday catch of the event's largest bass so far, a 10-15.
Monroe's fish is still in contention to claim the Berkley Big Bass of the Tournament bonus of $500. Saturday's largest fish was a 6-14 by Steve Kennedy, which helped him into the cut at No. 7.