North Carolina Sportsman magazine began in February, 1994. The magazine was created to provide outdoorsmen in North Carolina with information specifically on hunting and fishing opportunities in North Carolina. The goal was to provide readers with the "how-to's", "where-to's" and "when-to's" of local hunting and fishing and to keep them abreast of the absolute, most up-to-the-minute outdoor news.

North Carolina Sportsman has been successful reaching that goal. The finest outdoor writers and hunting and fishing authorities fill our pages with articles on techniques, map features and great trips. Hunters and fishermen in North Carolina have come to trust the Sportsman as the most reliable, pre-trip planning source for successful trips.

North Carolina Sportsman is the largest circulation outdoor publication in the state of North Carolina with a paid monthly circulation of 28,000. Our September, 1998 issue featured 116 pages of outdoor news, and we forecast our growth in both content and circulation to rapidly accelerate.

Our readers trust North Carolina Sportsman, as we enjoy a 70+% annual renewal rate. More importantly, we achieve this renewal success with nothing more than 2 renewal notices: no discounts, no special gift premiums, no gimmicks. It's the continual delivery of a quality magazine that brings them back!

As a advertiser, you will share in North Carolina Sportsman's success. Ask any of our current advertisers, and they will tell you: the Sportsman reaches the market and drives the traffic!

PRINTING SPECIFICATIONS: Junior tabloid format printed on a web offset press, 32# newsprint. Offset negatives, right reading, emulsion side down, 85-100 line screen preferred, furnish one negative with proof of print. For insert contact sales staff for rates, mechanical specifications, and printing requirements. For additional bleed requirements contact Jeff Caldwell.
Live area: 8.¼" x 11" Trim size: 9¼" x 12". Bleed size: 9¾" x 12 1/2".

COVER INFORMATION: Printed on 80 lb. enamel stock. Offset negatives, right reading emulsion side down, 150 line screen, furnish one set of negatives with proof print.

DISCOUNTS & COMMISSIONS: Recognized advertising agencies are allowed 15% on space purchased. All offered discounts apply ONLY ON PAYMENT MADE WITHIN 30 DAYS.

DEADLINES: Published monthly, twelve times a year. Space reservation deadline is the 5th of the month preceding month of publication. Example, June 5th for the July issue. Materials deadline for camera-ready copy is the 10th of the month preceding month of publication.

COVER INFORMATION: All materials are due by 1st of every month preceding month of publication.

GENERAL POLICY: All advertising insertions, orders, contracts and materials are subject to approval by publisher. No cancellation of space orders will be accepted after space closing deadline. Contracts with ad cancellations prior to completion will be short rated to the lowest earned rate. Rebate of credit earned by reaching a higher frequency discount level will be applied to the advertiser's account. This credit may be carried forward into the next year's advertising cycle. All contracts and insertion commitments must be made in writing: No verbal agreements will be honored.

Louisiana Publishing is a Multi-platform publisher. This information has been provided to answer the most frequently asked questions regarding Camera Ready Ads, Electronic Media Formats and Advertising Production.

Please feel free to call Jeff Caldwell (504) 758-7217 for any additional information you may need.

A Camera Ready Ad is one that is submitted to Louisiana Publishing on or before the deadline, requires no additional work, and meets all of the following criteria.

Negatives must be Emulsion side down, right hand read, 100 line screen (inside), and 150 line screen (cover).
Must have a proof. For color ads, you must furnish a match print.
All colors must be CMYK process separations.
Paper separations - Must be laser print (1200DPI), 75 line screen (inside), and for color ads you furnish a match print.
All scans should be no lower than 170 dpi and no higher than 300 dpi.

PRINTING SPECIFICATIONS: Junior tabloid format printed on a web offset press, 32# newsprint. 85 line screen preferred.
Live area: 8 1/4" x 11", Trim size: 9 1/4" x 12", Bleed size: 9 3/4" x 12 1/2".

COVER INFORMATION: Printed on 80lb. enamel stock. 150 line screen preferred.
*All colors MUST be CMYK process separations.

Electronic Ad Submission Requirements:
All Screen Fonts, Printer Fonts, and any Fonts used in EPS's must be sent with the ad.
All elements, including clipart, scans, logos, etc., must accompany the ad.
A proof, to be used for reference only, should be sent with the ad.
Ads should be produced for 75 line screen for inside pages and 150 line screen for cover positions.
All colors must be CMYK process separations.
All scans should be no lower than 170 dpi and no higher than 300 dpi resolution.

Removable Storage Media:
PC & MAC Format Data can be accepted for ad production on the following media:
1.44 MB Floppy Diskette
100 MB ZIP Diskette
CD-ROM (PC or MAC Format)

Ads produced in the following applications can be accepted for publication:
PC and Macintosh format
Quark Express 3.3 and 4.0
Adobe Illustrator 7.0
Adobe Photoshop 5.5
Pagemaker 6.0
Corel Draw 8.0
Adobe PDF (call for information)
This format eliminates font embedding problems common to other applications. PDF files take up less disk space than other formats, are very reliable, and are compatible with both MAC and PC operating systems. Adobe Acrobat Distiller is required to produce PDF files. Please call for specifics.

Conversion Charges as follows:
Digital color proof $90.
Blue line proof $24
Layout and design charges $70 per hour (½ hour minimum).
Imaging charges $90 per hour (½ hour minimum).
Negative charges $35 a piece.