Image courtesy of Pure Fishing Pure Fishing Corporation has been acquired by Jarden Corporation to strengthen and lengthen their outdoor lines.

It was announced April 10 that Jarden Corporation (NYSE: JAH) had aquired Pure Fishing, Inc and its brands of Berkley, Fenwick, Abu Garcia, Gulp, Mitchell, Stren, Trilene, Spiderwire and Sevenstrand.

In case you're not familiar with Jarden, their brands include: Coleman, Oster, Rival, Seal-a-Meal, Crock-Pot, FoodSaver, First Alert, Mr. Coffee, White Mountain TM...get the picture? And if you want to play cards, don't forget Bee and Bicycle brands and gaming chips.

Jarden, headquartered in Rye, New York, has more than 20,000 employees worldwide and is a force in everything from camping (Coleman is to camping what Kleenex is to tissue) to canning (Ball jars and canning supplies). Now, Jarden will be adding the Pure Fishing established fishing brands to their outdoor group.

Tom Bedell, Pure Fishing chairman and member of the founding family of Pure Fishing says he's "proud of the business we have built" and he "believes Jarden is the right company to take the business to the next level."

Without a doubt, Jarden's expertise with leading brands and capital access will provide the experience and capital necessary to grow the Pure Fishing brands under the Jarden Outdoor Solutions banner.

Martin E. Franklin, Chairman and CEO of Jarden says "Pure Fishing is an excellent fit for Jarden...we believe there are excellent opportunities for future growth in the recreational fishing category, as well as cross-selling, channel expansion and geographic expansion opportunities with both Coleman and Campingas brands."

Calling Pure Fishing an "established leader and proven innovator in specialty, sporting goods and mass channels for a number of decades," Franklin says he believes it is "well positioned to continue its growth and strong financial performance."

Indeed, the combination of Pure Fishing and Coleman may prove to be an outdoor category juggernaut. With the combination, it is actually possible to equip a family for virtually any sort of outdoor experience, from tents and camping gear to fishing tackle and baits.

This was not a troubled company looking for a way out of a financial conundrum. Last year, Pure Fishing reported revenues in excess of $250 million - and reportedly operates on "double digit" margins in terms of earnings before interest, taxes, depreciation and amortization (EBITA).

Although financial details weren't disclosed in detail, the purchase price did include $300 million in cash, $100 million five year note with a 2% coupon and warrants exercisable into Jarden common stock with a strike price of $45.32. In addition, there is a contingent purchase price payment based on the future financial performance of Pure Fishing. In other words, the better the company continues to do, the more the ultimate price rises.

Jarden's stock ended the day at $42.06, up $0.85 on the day.