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    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    Gary Yamamoto Custom Baits keeps raising the bar higher and higher with each entry into the artificial lure manufacturing industry.

    For example, owner Gary Yamamoto is proud of the fairly new Heart Tail Swimbait.

    Yesterday at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    Rapala, one of the most-recognizable and respected brands in the artificial lure manufacturing business, introduced a jerkbait at the 2015 Bassmaster Classiic.

    This spring, the company followed up with another jerkbait in the series that stands out from any others: Bass haven’t seen an artificial lure move like the Shadow Rap Shad.

    August 22 at 9:00am
    Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

    Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

    LaPlace is the home of Delta Lures and the Thunder Jig, among other artificial lures being made by two serious bass fishermen.

    July 22 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    Apparently startled, certainly rattled, a small, injured bream swam to the surface, zigged and zagged in the scattered grass, jumped a little and landed sideways before continuing to move erratically until it settled back into the water to meet its fate.

    June 22 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when crappie are lethargic.

    The Matrix Mini

    Chas Champagne wishes it would have been as simple as pointing a futuristic-looking device at one of the most-popular speckled trout soft plastics on the market and reducing the size significantly, like in the 1989 movie “Honey, I Shrunk the Kids.”

    May 22 at 9:00am
    Kellen Thompkins shows the result of a recent panfishing trip using Hoopee Hookers lures.

    Hoopee Hookers know how to hook a bream

    The Johnson Beetlespin, Mepps Aglia, and Betts Spin are some of the lures many of us used when we were kids, and many of us still use those same lures today. They are inexpensive and simply get the job done.

    May 16 at 6:51pm
    Paul Elias caught the biggest redfish of his life out of Venice using the new Monster Reel’N’Shad.

    Monster Reel'N'Shad a huge fish-catcher

    Make no mistake about it, the Monster Reel’N’Shad is a monstrous swim bait — one Mann’s Bait Co. proudly introduced to the market in January.

    The latest in the artificial lure manufacturer’s Reel’N’Shad series provides just more than 9 inches of pulsating, swimming action from a durable soft plastic that doesn’t have a paddletail or extra hardware to make it swim realistically.

    Its patent-pending design is unique and triggers bites from bass, redfish, stripers, lemonfish and even tarpon.

    April 22 at 9:00am
    When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

    Storm Wiggle Warts

    The importance of realistic, crawfish patterns is well known to Bassmaster Elite pro, and Brandon Palaniuk proved it on his way to finishing second in the 2013 Bassmaster Classic on Grand Lake in Oklahoma.

    March 22 at 9:00am

    The Egret Wedgetail Eel

    When Cowboy Outdoors decided to make a big, wedge-tailed soft-plastic artificial lure strictly a saltwater bait, speckled trout fishermen along the country’s coast benefitted big time.

    February 22 at 9:00am
    The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

    Mister Twister BUZZ Bug

    Mister Twister’s BUZZ Bug, which the Louisiana company plans to introduce at the beginning of 2016, was in the right place at the right time to make a name for itself before it ever hit the market.

    January 22 at 9:00am
    The DeepJerk Minnow

    The DeepJerk Minnow

    Saltwater fishermen who love to fish coastal and inshore waters for speckled trout and redfish soon will have a new weapon: the DeepJerk Minnow from Mann’s Bait Company in Eufala, Ala.

    December 22, 2015 at 9:00am
    The YUM Bad Mamma soft plastic creature bait.

    YUM Bad Mamma

    If you’ve seen one soft plastic creature bait and you’ve seen them all. Right?

    November 22, 2015 at 9:00am

    Stanley’s Ribbit Runt

    Ann Thomasson Wilson knows a good artificial lure when she sees one.

    October 22, 2015 at 9:00am

    BKB Swim Jigs

    A Kansas bass angler is doing more than holding his own on the Bassmaster Elite Series circuit.

    September 24, 2015 at 9:00am
    Live Target Rigged Shrimp

    Live Target Rigged Shrimp

    When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.

    August 24, 2015 at 9:00am
    Trout Trailers should be in 100 stores this summer.

    Trout trailers

    Success, as usual in the artificial lure manufacturing business — or anything else, for that matter —  begats success.

    July 23, 2015 at 9:00am