Lure Review



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Live Target Rigged Shrimp Live Target Rigged Shrimp
75 Views - Posted: August 24 at 9:00 am

When Live Target Lures decided it was time for fishermen and fish to fall in love with a soft-plastic shrimp imitation, it turned to R&D dream team leader Victor Cook.


Trout Trailers should be in 100 stores this summer. Trout trailers
203 Views - Posted: July 23 at 9:00 am

Success, as usual in the artificial lure manufacturing business — or anything else, for that matter — †begats success.


Zell Rowland holds up a bass caught on the YUM Sharp Shooter. YUMís Kill Shot, Warning Shot and Sharp Shooter
938 Views - Posted: June 22 at 9:00 am

Take it from a Bassmaster Elite pro bass fisherman who is serious about his drop-shot and finesse worm fishing: three soft plastics introduced by YUM Baits at the 2014 ICast are going to be deadly tantalizing to bass from California to his home state of Florida.


Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said itís a definite winner. Rapala Shadow Rap
429 Views - Posted: May 21 at 9:00 am

Rapala last introduced a jerkbait around 2000.

The Finland artificial lure manufacturer got back in the swim of things in a resounding way, although it was a well-kept secret, during the 2015 Bassmaster Classic on Lake Hartwell near Greenville, S.C.


Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller. Hildebrandt Drum Roller
464 Views - Posted: April 23 at 9:00 am

Want a unique and improved spinnerbait on your side when you go redfish fishing for pleasure or for money?


Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits. Gary Yamamoto Custom Baitsí YamaFrog
542 Views - Posted: March 26 at 9:00 am

Christmas came early for one of the most-accomplished professional bass anglers in his era.


The Bomber Saltwater Grade Mullet is a reintroduction of an old bait that will flat out catch fish. Bomber Saltwater Grade Mullet
823 Views - Posted: February 20 at 9:00 am

Give Theophile Bourgeois a new artificial lure with so much upside to it and he’s as happy as speckled trout and redfish chasing tasty mullet.


Bassmaster Elite Series pro and reigning Bassmaster Classic champ Randy Howell canít wait to put the Kut Tail Worm to the test this year. The 7ĺ-inch Kut Tail Worm
768 Views - Posted: January 01 at 7:00 am

Alabama pro bass angler Randy Howell got what he wanted and more in 2014.


Winston Michel of Pierre Part caught this bass on a Mister Twister Pocíit Hawg Raiser while fishing out of Doironís Landing in the Atchafalaya Basin. Mister Twister Pocíit Hawg Raiser
535 Views - Posted: December 22, 2014 at 9:00 am

A Texas bass angler’s bid to get back to the Bassmaster Classic depended heavily on a soft-plastic creature bait that few, if any, others had in their arsenal when they fished the B.A.S.S. Nation Championship on Nov. 6-8 on the Ouachita River.


The new Arashi Wake Crank provides an alluring wobble right at the surface of the water, driving bass into biting. Arashi Wake Crank a bass magnet  Video Included
931 Views - Posted: November 23, 2014 at 9:00 am

An Idaho outdoorsman had plenty of time to talk about some keys to his success this year as an Elite Series angler as part of a four-year career that has earned him $517,632.

Brandon Palaniuk spoke highly the last week of September about techniques and patterns that have been working consistently. The season-ending Elite Series AOY in Michigan was behind him, and Palaniuk was driving to another event on Kentucky Lake before going home for the off-season in the Great Northwest.

During the call, Palaniuk eventually mentioned a recently released artificial lure that he helped design. That lure was a key to catching bass in clutch situations across the country.

The Storm Arashi Wake Crank has become one of his go-to baits.


According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years. The Crappie Psychic
954 Views - Posted: October 23, 2014 at 9:00 am

There were days as recently as this summer that a 51-year-old Raceland outdoorsman returned from a sac-a-lait (crappie) fishing trip and removed a secret weapon on his tube jig about a mile from the boat ramp. He did this so no one would get so much as a glimpse of the artificial add-on responsible for putting so many slabs in the ice chest.


Ott DeFoe used a Terminator Weedless Football Jig to win a Bassmaster Open earlier this year. The Terminator Weedless Football Jig
728 Views - Posted: September 22, 2014 at 9:00 am

On a hot July day in Knoxville, Tenn., Ott DeFoe was sorting and arranging his fishing tackle while preparing to go fish Bassmaster tournaments at Lake Champlain and the Deleware River.


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