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    The Crappie Ammo BBs are loaded with the scent.

    Get the edge on slabs with Crappie Ammo

    Give these colored and scented ‘BBs’ a shot
    -50496 seconds ago
    LiveTarget’s Swimbait Series threadfin shad

    LiveTarget’s Swimbait Series

    Soft-plastics fool even the baitfish they imitate
    February 28 at 9:00am
    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    The little lure that mimics natural bait
    January 29 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    A treat no suspended bass can pass up
    December 29, 2016 at 9:00am
    LIVETARGET got things right when they introduced their new line of soft plastic swimbaits.

    New swimbaits sure to raise eyebrows among anglers and fish

    LIVETARGET introduces soft plastic lures that rival the real thing
    December 20, 2016 at 1:19am
    The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

    Lure Review: Stanley’s Poppn’ Toad

    This soft plastic frog will plop naturally across water or grass
    November 29, 2016 at 9:00am
    Elizabeth Ward holds the first bass she caught on her own. It hit one of her father’s CW Custom Lures spinnerbaits.

    C.W. Custom Lures - This spinnerbait moves smoothly through grass

    Small profile of lure makes big difference
    October 29, 2016 at 9:00am
    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    September 29, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 22, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 22, 2016 at 9:00am
    Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

    Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

    Tournament anglers make the lures in their homes
    July 22, 2016 at 9:00am
    Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

    Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

    Two tournament anglers make the lures in their homes
    July 22, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 22, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 22, 2016 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when crappie are lethargic.

    The Matrix Mini

    Crappie anglers will be drooling over this bait
    May 22, 2016 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when crappie are lethargic.

    The Matrix Mini

    Crappie anglers will be drooling over this bait
    May 22, 2016 at 9:00am