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    Californian ‘Bub’ Tosh caught this nice bass on a Sanshouo soft plastic last year during a bass tournament in Japan. He finished seventh in the BATNET Classic.

    The Sanshouo

    There’s no wrong way to fish this salamander lookalike
    June 29 at 9:00am
    The Cajun Lures Cooyon Croaker is made to have maximum disturbance during the retrieve.

    The Cooyon Croaker

    This plastic frog from Cajun Lures has legs that kick and curl
    May 29 at 9:00am
    The Storm 360GT Searchbait isn’t just a bass lure. It also will catch trout and redfish.

    The 360GT Searchbait

    Target numerous species with this new swimbait
    April 29 at 9:00am
    The Crappie Ammo BBs are loaded with the scent.

    Get the edge on slabs with Crappie Ammo

    Give these colored and scented ‘BBs’ a shot
    March 29 at 9:00am
    LiveTarget’s Swimbait Series threadfin shad

    LiveTarget’s Swimbait Series

    Soft-plastics fool even the baitfish they imitate
    February 28 at 9:00am
    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    The little lure that mimics natural bait
    January 29 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    A treat no suspended bass can pass up
    December 29, 2016 at 9:00am
    LIVETARGET got things right when they introduced their new line of soft plastic swimbaits.

    New swimbaits sure to raise eyebrows among anglers and fish

    LIVETARGET introduces soft plastic lures that rival the real thing
    December 20, 2016 at 1:19am
    The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

    Lure Review: Stanley’s Poppn’ Toad

    This soft plastic frog will plop naturally across water or grass
    November 29, 2016 at 9:00am
    Elizabeth Ward holds the first bass she caught on her own. It hit one of her father’s CW Custom Lures spinnerbaits.

    C.W. Custom Lures - This spinnerbait moves smoothly through grass

    Small profile of lure makes big difference
    October 29, 2016 at 9:00am
    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    September 29, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 22, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 22, 2016 at 9:00am
    Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

    Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

    Tournament anglers make the lures in their homes
    July 22, 2016 at 9:00am
    Delta Lures’ Thunder Blade is taking off because of the vibrating jig’s quality components and fish-catching abilities.

    Thunder Jigs - Buddies started Delta Lures to recreate their favorite baits

    Two tournament anglers make the lures in their homes
    July 22, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 22, 2016 at 9:00am