New Products



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Livingston Lures Livingston Lures
390 Views - Posted: February 01 at 7:00 am

Livingston Lures’ new Team Livingston line of baits allows anglers to program the sounds their baits make. Using Electronic Baitfish Sounds (EBS) MultiTouch™ Technology, these baits will have four different settings that change the sounds emitted from EBS Original (gill plate compressions) to EBS Craw (snapping shellfish) to EBS Shad (panicked/fleeing shad) to a fourth “silent” or “stealth” setting with no baitfish sounds. EBS MultiTouch will be part of 13 new baits in the Team Livingston line.


Arctic Ice Arctic Ice
161 Views - Posted: February 01 at 7:00 am

Arctic Ice is upping its game with a new look and label change to make their high performance freezer panels even easier to use. Each series, Alaskan, Tundra and Chillin’ Brew, will be packaged in translucent green, purple and blue fade-proof containers. In addition to new colors, the new, easy to read labels will sport a “smart” temperature sensor using thermochromic ink to let the consumer know that their panel is holding the temperature range for which it is designed.


LiveTarget Yearling LiveTarget Yearling
186 Views - Posted: January 01 at 7:00 am

The LiveTarget Yearling BaitBall series delivers some of the most life-like lure patterns ever created using the intricate LiveTarget design elements for baitfish anatomy and color patterns. The Yearling BaitBall series has been created around eleven distinct lure tools for technique specific applications. Each model is designed around color patterns to match varied water color conditions, and the tiny baitfish that are so hard to mimic with traditional lures.


DieZel ChatterBait DieZel ChatterBait
156 Views - Posted: December 01, 2014 at 7:00 am

The new DieZel ChatterBait delivers unmatched flash, vibration, sound and erratic action with its patented bladed swim jig design and hex-shaped ChatterBlade. Extremely effective either rolled through grassy areas, bottom-bounced over rocks, or hopped along sand or mud bottoms, the DieZel is paired with a 4-inch DieZel MinnowZ body and can be used when targeting all kinds of fresh- and saltwater game fish. The DieZel ChatterBait weighs in at ounce and is available in eight color patterns with matched head, blade and tail color combinations.


Daiwa TATULA Baitcasting Reels Daiwa TATULA Baitcasting Reels
128 Views - Posted: December 01, 2014 at 7:00 am

TATULA reels are designed to meet the durability and performance requirements of pro anglers. Precision of the reel is quickly felt with a simple spin of the handle. Make a cast and the smooth, easy outflow of line lets you feel the difference right away. New TATULA Type HD with additional line capacity and two sealed ball bearings has also been added to the TATULA family. With increased line capacity you can maximize your fish catching ability.


Soft-Dine XL Soft-Dine XL
250 Views - Posted: November 01, 2014 at 7:00 am

Paul Brown’s extremely popular Soft-Dine is now available in a new larger size. The 3 -inch Soft-Dine XL is designed for fishing the shallows and catching trophy-size trout and redfish. Like its smaller brother, Soft-Dine XL features a built-in reflective foil insert for added realism and a special sonic rattling chamber for more vibration and noise.


Crappie Trailers Crappie Trailers
206 Views - Posted: November 01, 2014 at 7:00 am

Normally used as an add-on to other crappie lures such as tube jigs or small crappie spinner baits, Crappie Trailers from The Crappie Psychic, LLC feature a beveled design that creates greater bait action and generates more strikes. They can also be used for panfish when attached straight to a small No. 6 long shank hook. Crappie Trailers come in four colors: Chartreuse, White, Crawworm and Flamingo.


Hobie Mirage Pro Angler 17T Hobie Mirage Pro Angler 17T
268 Views - Posted: November 01, 2014 at 7:00 am

With plenty of space for standing, casting and fly fishing in comfort, the Hobie Mirage Pro Angler 17T kayak offers traditional in-line tandem seating, face-to-face social seating or solo seating. New features include the H-Rail System for customizing accessories, a tracking skeg for covering long distances and a battery platform for an optional trolling motor, crate or small cooler. Hobie’s patented MirageDrive with Glide Technology pedal system and Vantage XT seating are also included.


Speckled trout will fall for a MirrOlure in the surf as easily as in the backwaters if you make a few adjustments to the bait. Take that MirrOlure on a trip to the surf for specks
1597 Views - Posted: October 30, 2014 at 8:27 am

Hard-bodied baits such as MirrOlures have long been celebrated for their effectiveness in the backwaters of our coastal fisheries, however, they are just as deadly in the surf zone. While productive right out of the box, a fisherman from Surf City known locally as “the trout pro” has been fine-tuning his MirrOlures for more than a decade to maximize his results on trout in the surf.


Pro David Williams of Maiden has a half-pound lead entering the final day of the BASS Southern Open on Lake Norman. Maiden pro retains lead in BASS Southern Open on Lake Norman
264 Views - Posted: October 03, 2014 at 11:01 pm

David Williams didn’t have quite as good a day on Friday as he did on Thursday in the BASS Southern Open on Lake Norman, but the angler from Maiden is still ahead of the pack.


Hammertime Bass Assassin
185 Views - Posted: October 01, 2014 at 7:00 am

Whether you’re fishing inshore or offshore, freshwater or salt, Bass Assassin has you covered. Under the brand names Bass Assassin, Saltwater Assassin, Panfish Assassin, Walleye Assassin and Bang Lures, they offer many styles and lure options. They’ve also recently added 15 new colors to their already large lineup: Albino Halo, Ayu, Black Emerald, Cool Ice, Electric Shad, Hammertime, Mama’s Chicken, Meat Hook, Mississippi Hippie, Pro Blue/Red Pearl, Rainbow Shad, Ripper, Silver Shiner, Smoke Wagon and Wakasigi.


Tidal Wave Tidal Wave
275 Views - Posted: September 01, 2014 at 7:00 am

If bowfishing is your passion, then you’ll want to check out the Tidal Wave from PSE. It is the new dual-cam version of PSE’s popular Wave bow, and it’s been engineered with a constant draw weight for snap shooting, a 32-inch axle-to-axle length that allows for quick maneuverability and a durable design able to handle extreme conditions. PSE is offering the Tidal Wave in a bowfishing kit that includes a Snap Shot rest, AMS reel with line and two bowfishing arrows.


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